Carry more, weigh less.

Privacy Policy

1. The Blueprint Overview

At DailyPackStore, we take the privacy of our users (“user” or “you”) seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our backpack and bag e-commerce platform at http://www.dailypackstore.com, including any associated media formats, channels, mobile sites, or applications (collectively, the “Site”).

We have written this policy with the way our customers actually shop in mind—comparing carry capacity, checking laptop fit, choosing a commute bag, or finding a travel pack—and with a wallet-first checkout model. In this model, payments are authorized entirely through your chosen provider’s secure interface (iDEAL, Bancontact, or BLIK) rather than through card details entered on our Site.

Please read this policy carefully. If you do not agree with any part of it, we ask that you discontinue using the Site. Nothing in this policy limits any mandatory rights available to you under applicable data protection or consumer law.

2. What Goes Into Your Pack (Information We Collect)

2.1 Information You Provide

We collect personally identifiable information that you voluntarily provide when creating an account, placing an order, subscribing to newsletters, contacting customer support, participating in a fit or sizing consultation, or engaging in other Site activities. This may include:

  • Full name
  • Shipping and billing addresses
  • Email address and telephone number
  • Account login credentials
  • Order details and purchase history
  • Bag-related preferences (e.g., preferred bag type, capacity, laptop size, intended use for school, commute, work, travel, or outdoor activities, and fit requirements)
  • Communication preferences and marketing consent

Providing this information is optional. However, withholding certain data may limit your access to specific Site features, such as personalized bag recommendations, order tracking, or wishlist functions.

2.2 Wallet Payment & Checkout Information

When you place an order, request a refund, or participate in a return or exchange, we may collect or receive limited payment-related information associated with the wallet payment method you select, such as:

  • The payment method selected (iDEAL, Bancontact, or BLIK)
  • Transaction ID, payment reference, or authorization status
  • Payment amount, currency, and transaction timestamp
  • Refund and chargeback status
  • Limited billing or account identifiers returned by the payment service provider
  • Correspondence relating to payment inquiries or disputes

Payments are dynamically routed and authorized through the selected payment provider’s secure interface. Depending on the method and your location, authorization may involve your banking application, your payment provider’s app, a QR code, a one-time code, biometric verification, or other steps required by the provider.

We do not request or store your online banking password, wallet login credentials, full payment account number, or CVV. We do not store full payment credentials on our servers. Payment information is processed by licensed payment service providers and processors that maintain PCI DSS compliance where applicable.

2.3 Technical and Usage Information

When you interact with the Site, our servers automatically collect certain technical information, including IP address, browser type and version, operating system, access timestamps, pages viewed before and after visiting the Site, device name/model, and language preferences for mobile users. This data is used strictly for system administration, traffic analysis, fraud prevention, and Site performance optimization.

2.4 Cookies and Tracking Technologies

We use cookies and similar tracking mechanisms to enhance user experience and support our marketing activities:

  • Advertising Cookies: Used to display online advertisements related to backpacks and bags. Neither we, our advertisers, nor our partners can access your personally identifiable information through these cookies.
  • Remarketing Cookies: May increase the frequency of ads for backpack products you have recently viewed. This process is anonymized and does not allow direct contact.
  • Affiliate Cookies: Required to compensate partners who promote our bags on a commission basis. These are managed by specialist affiliate networks and do not involve personal identification.

Disabling Cookies: You may block cookies through your browser settings. However, disabling cookies may restrict access to certain Site features (e.g., personalized product suggestions, saved cart items). Non-essential cookies expire after specified periods.

3. Sources of Information

We collect information through the following methods:

  • Directly from you: When you create an account, place an order, subscribe to marketing communications, request customer support, participate in promotions, or submit reviews.
  • Automatically: Through cookies, server logs, web beacons, and similar technologies when you browse or interact with the Site.
  • From third parties: From payment service providers and processors, logistics and shipping carriers, analytics providers, advertising and affiliate networks, and fraud prevention services.

4. How We Use Information

We use your information for the following purposes:

  • Order Fulfillment and Delivery: To initiate and confirm payments through your selected wallet payment method, verify orders, pack and ship products, provide tracking updates, handle returns and exchanges, and offer customer support.
  • Fit and Product Recommendations: To help you compare bag capacity, laptop compatibility, dimensions, and intended use, and to respond to sizing or fit inquiries.
  • Marketing and Advertising: To send newsletters, promotional offers, cart reminders, and personalized product recommendations. You may opt out at any time by using the unsubscribe link.
  • Site Operations and Improvement: To analyze traffic, optimize Site performance, personalize your experience, and develop new products or services.
  • Security and Fraud Prevention: To detect, prevent, and investigate fraudulent transactions, unauthorized access, and other illegal activities.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and enforceable governmental requests.

5. How We Share Information

We may share your information with third parties in the following circumstances:

  • Payment Service Providers and Processors: To initiate, authorize, and settle payments made via iDEAL, Bancontact, or BLIK; issue refunds; and prevent fraud. These providers process payment information under their own privacy and security obligations. We receive only limited transaction-related information necessary to confirm and administer your order.
  • Logistics and Shipping Carriers: To fulfill and deliver your orders, provide tracking information, and handle returns or exchanges.
  • Fulfillment and Warehouse Partners: To pack and dispatch your orders.
  • Marketing and Communication Providers: To manage email, SMS, and advertising campaigns, including remarketing and affiliate tracking.
  • Analytics and Advertising Partners: To analyze Site usage and deliver relevant advertisements. Where required by law, you may opt out of targeted advertising.
  • Legal and Regulatory Authorities: When required by law, court order, or to protect our rights, property, or safety, or that of our users or others.
  • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the business transaction.

We do not sell your personal information for monetary consideration.

6. Wallet Payment Security

We take payment security seriously. Payments are authorized through the secure interface of the selected payment service provider, such as iDEAL, Bancontact, or BLIK. Depending on the provider, authorization may involve your banking application, your payment provider’s app, a QR code, a one-time code, or biometric verification.

We do not request or store your online banking password, wallet login credentials, full payment account number, or CVV. We use industry-standard security measures, including SSL/TLS encryption, access controls, and fraud monitoring, to protect information under our control. Our payment service providers maintain PCI DSS compliance where applicable and process payment data in accordance with applicable financial and data protection requirements.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including order fulfillment, payment reconciliation, accounting, legal compliance, dispute resolution, and enforcement of our agreements. When no longer needed, we securely delete or anonymize your information.

8. Your Privacy Rights and Choices

Depending on your jurisdiction, you may have the following rights:

  • Access, correct, or delete your personal information
  • Object to or restrict certain processing
  • Withdraw consent at any time
  • Opt out of marketing communications
  • Request data portability
  • Opt out of the sharing of personal information for targeted advertising

To exercise these rights, please contact us using the details below. We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising any privacy right available to you.

9. International Data Transfers

Your information may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate. We take reasonable steps to ensure that your data receives an adequate level of protection in accordance with applicable laws.

10. Children’s Privacy

The Site is not intended for children under the age of 18 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

11. Local Law Compliance

DailyPackStore is headquartered in the United States at 101 Brooks Dr, Brandon, MS 39042 USA. We comply with applicable U.S. federal and state privacy laws, including those of the State of Mississippi. Where we process personal data of individuals in other jurisdictions, we also comply with applicable local data protection laws, including, where relevant, the GDPR and UK GDPR, the CCPA/CPRA, PIPEDA, the Australian Privacy Act, and other similar laws.

12. Policy Updates

We may update or modify this Privacy Policy at any time. Any revisions become effective upon posting on the Site. You are responsible for reviewing this policy periodically. Your continued use of the Site following any changes constitutes your acknowledgement of the updated terms.

13. Contact Us

If you have any questions, concerns, or requests regarding your privacy or this policy, please contact:

Urban Trek Luggage Company LLC
Address: 101 Brooks Dr, Brandon, MS 39042 USA
TEL: +1 7694285761
Email: [email protected] (Available Monday–Friday, 08:00–17:00 UTC -6)
Registration Number: 1524542